Lynn Armstrong




HELLO
My name is Lynn Armstrong.
I am an Executive Business Consultant, specializing in transformations.
"I have had the rare and unique opportunity to have a front row seat on how leaders lead change for the past 30 years. I offer the perspective of a journalist, a policy maker, a community creator, and an entrepreneur to help organizations grow, transform, and realize."

Witness to Change
Lynn provides strategic guidance, leadership coaching, and specialized expertise to senior management, helping organizations solve complex problems, improve performance, and manage change. Lynn has extensive experience in senior management with demonstrated expertise in leading and facilitating transformation projects, leveraging corporate boardroom experience in strategic direction development, corporate performance management, operational integration and implementation, business architecture analysis and design, process redesign, organizational change management, and excellence in communication and stakeholder relations. She has extensive experience in the Canadian credit union system, as a corporate planner, where she witnessed how the winds of change alter communities and the very landscape of a way of life. See Business Architecture for more information.
In March 2020, Lynn entered the health care sector during the COVID pandemic. She was asked to support Manitoba's health care transformation program as a senior business analyst to support the development of a provincial data repository to house and provide much needed data to support health human resources planning, a sector that continues to be on the forefront of importance, world wide. Over six years at Manitoba Health, Lynn's ability to adapt to the needs of the environment was a strength as she was asked to both support and lead various projects. Visit Health Workforce Analytics for more information about her work with Manitoba Health.

The Leader's Mindset
Lynn looks at life and business through the lens of a CEO. She has a creative, optimistic and entrepreneurial mindset. She is goal oriented, and able to see the big picture, but has the rare ability to focus on the details with precision and guide stakeholders through the process, engaging them appropriately and respectfully. Lynn started her career in 1996 as a journalist and communications officer. As a trusted professional, Lynn's career expanded as she was asked to take on new roles as a policy analyst, corporate planner, and executive, where she has had a front row seat to strategic change, from vision to implementation. In 2011, Lynn founded Lynear Thinking Strategy and Communications, both inspired and guided by over 20 years of knowledge earned through facilitating and supporting executives and boards in leading their companies up the hill of vision. As an entrepreneur for 14 years, Lynn has founded and built four businesses. Lynn offers mentorship and guidance, and she loves to share what she has learned. See Leadership and Influence.

Core Capabilities
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Strategic Leadership and Direction
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Supporting data transformation projects in health care sector
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Program / Project Management
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Business Process Analysis and Design
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Business Analysis
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Organizational Change Management
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Training Design and Delivery
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Communication and Stakeholder Relations
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Customer Experience Design and Management
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Marketing and Branding Strategy
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Mentorship